The Idea

Gutmenschen – “rebranding Gutmensch the same way as gay became transformative”.

 

Gutmenschen” is currently used in German as a negative derogatory term for naive people who believe the world can become a better place without understanding the difference between wishful thinking and what is actually possible. „Gutmensch“ labels an individual who wants to make a difference but is sadly clueless or powerless in achieving these ends.

However, the literal meaning of “Gut-Mensch” in German is “Good-Human”. We see a strong similarity to the term „gay“ which was once used mainly as a negative term which has transformed into one of the most powerful positive terms in history.

As „gay“ was once used as an insulting term for homosexuals mainly by heterosexuals to insult homosexuality as inferior to heterosexuality, today “gay” has been transformed from an insult to a positive self-description representing freedom, proudness, and celebration of sexual expression. We want to achieve the same for the Gutmenschen term.

The Gutmenschen organization’s goal is, therefore, to rebrand Gutmensch on a global scale the same way “gay” became transformative. Turning an insult into a truly recognizing, understanding, and behaving of our collective human nature with aims and goals leading towards the beauty and celebration of the human condition, reflecting morality, freedom, and equality.

In this spirit, please take your time to inform yourself about our goals and support us if you think we do things right.

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